The Creative Power Of Canon
Create an influencer marketing campaign to promote the new Canon PIXMA product, the MG7700 printer.
We selected content creator Emily ‘Molehill’ Mulhall as the right influencer for this campaign, taking into consideration her loyal audience of creatives who are interested in Canon products and the high quality the illustrations she produces. We engaged Emily to create a YouTube video discussing how she gets inspiration for her creatively while highlighting the products’ capabilities. The video taught her audience how to animate for Vine videos Canon and showcasing how the printer aids her efforts.
Percentage of Emily’s audience reached
“This video is pure art. I feel so good :)”
– Mattia F.