Canon Printer – PIXMA

Case Study
2015

The Creative Power Of Canon

Challenge

Create an influencer marketing campaign to promote the new Canon PIXMA product, the MG7700 printer.

Strategy

We selected content creator Emily ‘Molehill’ Mulhall as the right influencer for this campaign, taking into consideration her loyal audience of creatives who are interested in Canon products and the high quality the illustrations she produces. We engaged Emily to create a YouTube video discussing how she gets inspiration for her creatively while highlighting the products’ capabilities. The video taught her audience how to animate for Vine videos Canon and showcasing how the printer aids her efforts.

Influencers

Emily Mulhall

Platforms
Key Results

Percentage of Emily’s audience reached

63k

People Reached

11k

Reddit Votes

“This video is pure art. I feel so good :)”
– Mattia F.