Amazon – Fear Everything

Case Study
2016

Amazon Helps Students Fear The Walking Dead, Preacher & Outlander

Challenge

Amazon Video UK wanted to promote their exclusive 6-month trial offer for students, as well as ‘Fear The Walking Dead’ on Amazon Video.

Strategy

We knew that Vine would be a perfect platform for Amazon’s demographic. For the student campaign, we engaged popular student influencer Stuggy to reach the target audience using his comedy clips on Vine. To create a buzz about ‘Fear The Walking Dead’ amongst millenials, we engaged Vine star Holly H to create a video around the show.

Influencers

Stuggy, Holly H

Platforms
Key Results
512k

Vine Video Views

8k

Likes, Comments & Shares

3x

Brand’s Average Engagement Rate

“Hahaha very rarely do you find nice and funny ads. Love this”
– Matthew DeHoff