Lionsgate – Absolutely Anything

Case Study
2015

What Would You Do If You Could Do Absolutely Anything?

Challenge

Lionsgate UK wanted to create a buzz about the launch of their new film ‘Absolutely Anything’ starring Simon Pegg, using influencer marketing.

Strategy

We knew that Vine would be a great platform for this campaign, so we identified three Vine stars whose audiences matched the film’s target demographics: Daz Black, Huw Samuel & Leslie Wai. They created videos around the concept of having the power to do #absolutelyanything, which they shared on their Vine accounts and Twitter to promote the film’s UK theatrical release.

Influencers

Daz Black, Huw Samuel, Leslie Wai

Platforms
Key Results
37x

Increase in online trailer views

4.2m

Vine Video Views

50k

Likes, Comments & Shares

“I would definitely go see that in cinema”
– Alexgymnast_15