What Would You Do If You Could Do Absolutely Anything?
Lionsgate UK wanted to create a buzz about the launch of their new film ‘Absolutely Anything’ starring Simon Pegg, using influencer marketing.
We knew that Vine would be a great platform for this campaign, so we identified three Vine stars whose audiences matched the film’s target demographics: Daz Black, Huw Samuel & Leslie Wai. They created videos around the concept of having the power to do #absolutelyanything, which they shared on their Vine accounts and Twitter to promote the film’s UK theatrical release.
Increase in online trailer views
Vine Video Views
Likes, Comments & Shares
“I would definitely go see that in cinema”